Google my business is one of the most efficient marketing tools for your business (whether online or brick and mortar). Developed by Google, Google my business is a tool that enables entrepreneurs to expand and manage their digital presence.
Through Google my business, you are able to not only update your business’ contact information but further create a platform that drives customer engagement.
Google my business boosts your business’ search results and visibility on Google search, Google assistant, and maps. Essentially, GMB comes in handy for your business in terms of attracting new customers, as well as ensuring repeated engagement and continuous engagement with existing customers.
Finding high-volume keywords, Creating a comprehensive keyword strategy, Ideal Outcome, Why this is important:
eating Product, Without Fulfilling Services, Without Running Advertisements, or Ever Doing clients service – And Best of All Anyone can! Start with Only Working 30 Minutes A Day, Generating Sales 24/7.
This training pack is useful to everyone. It doesn’t matter whether your clients are just starting to ventute into eComm business or they are already an intermediate or advanced eCom marketer.
Marketing in a time of economic crisis is no joke. But you already know that.Let’s face it: it’s difficult, at best, to know how to handle your marketing when unemployment numbers are high, spending is low, and uncertainty is everywhere you look. And yet, for all that, marketing is a must if you want your […]
2019 has been the year of the chatbot. Businesses who have adopted the chatbot trend have been able to support and scale their business operations by offering convenient and efficient communication to their customers.
When setting up your GMB listing, it is important to optimize your digital presence by ensuring that the information added on your GMB listing boosts customer engagement, attracts quality traffic and leads to your brand, and boosts your brand’s digital authority. This checklist provides a guide for setting up your GMB listing.
Setting up your GMB
- Check that your business is qualified for GMB listing.
- Ensure your business is currently open or opening within 90 days.
- Login to GMB official website.
- Setup or create the name of your business.
- Setup your business’ address (physical address).
- Specify your business’ location.
- Check that your business location is inserted on the map (for brick and mortar businesses).
Part 2 – Categorizing your Business
- Categorize your business as either primary or secondary for Google optimization.
- Check that your selected category best fits your business.
- Add your business operating hours.
- List your products and services offered.
- Consider including the prices of your products and services.
Part 4 – Verifying/Claiming your Business on GMB
- Select a way of verifying your business.
- Verifying options include by email, postcard, by phone and instant verification.
- Verify sensitive info regarding your business such as location.
- Submit a form for requesting ownership of your GMB listing.
Part 3 – Website and Contact Info
- Add your website to your GMB listing.
- Consider adding your contact to the GMB listing.
- Include the exact URL structure in your website on the BMB listing.
- Check that the inserted URL, name, and address are the same across all listings.
- Use tools such as Direction local and Smarty Streets to ensure your NAP (name, address and phone number) is consistent.
Optimizing Your Business For Google Listing
Part 1 – Business Info
- Is your business name included?
- Do you have a brief and clear description of your business?
- Have you categorized your business according to the nature of products/services offered?
- Are your business hours clarified?
- Is your contact info and address listed?
- Have you verified your listing to prove legitimacy?
- Is your appointment URL included in the business info?
Part 2 – Products/Services Section
- Are your offered products/services listed in the dashboard?
- Are there accompanying price lists for the listed products/services?
- Are your product catalogs added to your listing?
- Have you added your business attributes (to optimize refined searches)?
- Are your products, services, and menu listings compliant with Google’s requirements?
- Are your GMB user access levels set appropriately?
Part 4 – GMB Customer Reviews
- Do you encourage customer reviews for your products?
- Do you engage with your customers’ reviews?
- Are your GMB reviews embedded on your website?
Part 3 – Videos and Photos
- Have you added a profile photo to your GMB listing?
- Are the size, quality, resolution, and format compliant with Google’s guidelines?
- Are your photos optimized for SEO?
- Is your logo included in your uploaded images?
- Are your uploaded videos of high quality and resolution?
Part 5 – Posts and Messaging
- Do you post regularly to optimize your profile?
- Have you enabled customer messaging?
Creating Posts For Google My Business Listing
Step 1 – Selecting your Post
- Include general business information and business updates.
- Determine whether the post should be a promotional post about upcoming offers.
- Select whether to post new changes such as temporary closures, new hours, price changes.
- Determine whether the post should include photos and videos.
Step 2 – Creating the Post
- Check that your posts are short and to the point.
- Ensure the length and character count is within Google’s regulations.
- Avoid using punctuation and slang.
- Check that your visuals and videos exude professionalism.
- Avoid using hashtags in your GMB posts.
- Use high quality images to maximize conversions.
- Select an appropriate CTA from the options provided by Google.
- Check that your selected CTA links to a landing page.
- Make sure the post appears in the ‘From the owner’ section on desktop.
- Check the preview tab to see how the post is presented to your customers.
- Ensure your post appears in the updates and overview tabs on mobile.
Step 3 – Leveraging Analytics
- Determine how much site traffic is coming from GMB.
- Optimize GMB analytics to see the performance of your posts.
- Consider checking for insights on your posts daily, weekly and monthly.
- Optimize the GMB summary view of posts to differentiate what works and what doesn’t.
Linking GMB To Google Ads/Google Merchant Center
Part 1 – Linking to Google Merchant Center (GMC)
- Check that your website and GMB listing is verified.
- Ensure your GMB listing adheres to Google’s requirements.
- Validate your GMB listing’s contact and address info.
- Check that your GMB checkout process is secure.
- Include details such pricing on your product posts.
- Check that product data such as availability and shipping are included.
- Present the product information in a format accepted by Google.
- Ensure that all data required by Google merchant center has been synced.
- Regularly update your feed with accurate and detailed information.
- Check that your product info on Google merchant center matches the info on your landing page.
Part 2 – Linking to Google Ads
- Ensure you have a Google ads account.
- Check that your GMB email is similar to that of Google ads.
- Create a location extension on your Google ads account to link with your GMB.
- Link your GMB feature to ads to ensure adverts display proper address.
- Check that your business location is properly set up to optimize your campaigns.
- Optimize your GMB product titles and descriptions for Google ads.
- Check your product status to ensure any changes on your GMB listing are synced to ads.
- Consider adding unique product identifiers to optimize ads.
- Add custom labels to your GMB listing products to boost sales.
- Create automations in Google ads for your GMB campaigns.
Setting Up / Managing User Access To Your GMB Listing
Part 1 – Adding Users (Desktop Version)
- Log into your GMB listing.
- If you have multiple accounts, select the location of the business you want to manage.
- Select “Users’ on the left side of your listing’s menu.
- From the ‘Manage Permissions’ screen that opens up, select the ‘user’ icon.
- Click on the ‘new managers’ button.
- Enter the name and email of the new user you wish to add.
- Select the role to assign the new user from the options of owner, manager, site manager.
- Click invite.
Adding Users (Mobile Version)
- Sign into your GMB app on your mobile.
- Select ‘More’ and then select ‘Manage Users’.
- Click on the + sign in the top right corner of the app.
- Proceed with the steps from the desktop version.
Part 3 – Managing User Access on Individual Listings
- On your GMB dashboard, select the ‘Users’ icon on the left side.
- A ‘Manage Permissions’ screen will detail users with current permission.
- Select the ‘X’ button to delete a selected user from the listing.
- On the upper-right side of the listing, select the ‘people’ icon to invite new users.
Part 2 – Managing User Access for Location Groups
- From your GMB dashboard, select a list of the locations you wish to manage.
- Click the ‘Create a location group’ icon to create a group and name it.
- Select the location group’s detail on the dashboard.
- Click the ‘Manage Users’ link.
Optimizing Your Website URL / Other URLS For GMB Higher Ranking
Part 1 – Website URL
- Check that all your URLs follow properly formatted URL structures.
- For a single location GMB business, use the homepage of your website.
- Use the specific landing pages for each of your multi-location businesses.
- Keep your URL simple and consistent.
- Check that your website’s URL is organized in a format supported by Google.
- Ensure your URL contain the right keywords for Google optimization.
- Always use descriptive keywords in your links.
- Avoid using dynamic URLs/parameters in your website’s URL.
- Check that all your URLs read well and are easily understood.
- Consider using TLDs that are geo-targeted in the Google search console.
- Include canonical URLs in your website to build credibility and trust.
- Check that your URL is devoid of special characters and stop words.
Part 2 – Other URLs
- Ensure that all URLs are live at the time of entering into your listing.
- Consider adding booking URLs.
- Add links to 3rd parties and other link options based on your business category.
- Consider adding appointment URLs to your website.
- Consider adding Google analytics UTM tracking codes to your URLs.
- Check that your URLs are static and human-readable.
- Use directories, subfolders, and categories for higher ranking.
- Consider naming your categories and sub-categories for higher ranking on Google.
Setting Up Your Google My Business For High Ranking In Local Search
Part 1 – GMB Listing
- Is your GMB profile complete and accurate?
- Is your NAP info localized and consistent?
- Is your ‘About Us’ page location-specific?
- Have you removed any duplicate listings from your profile?
- Do you create and publish Google posts weekly?
- Does your information match across all platforms?
- Is your business description optimized for local searches?
- Are category-specific features optimized for your GMB profile ranking?
Part 2 – Website
- Is your website high performing and optimized for SEO?
- Is your website equipped with relevant local keywords?
- Are Google maps attached to each locations page?
- Is your website mobile-friendly?
- Have you added tracking codes to your URL?
- Does your website contain high quality backlinks?
- Is your website URL optimized for Google ranking?
Part 4 – Reviews
- Have you requested your customers for product reviews?
- Have you included the Q&A feature in your profile?
- Do you respond to customers’ reviews to boost engagement?
- Have you set up messaging to allow direct messages from your customers?
Part 3 – GMB Images and Videos
- Are your GMB images geo-tagged?
- Are your GMB images posted regularly (weekly)?
- Do your videos have high quality content and resolution?
Part 1 – Monitoring your GMB Listing
- Monitor webpage views and traffic.
- Implement UTM parameters on your website.
- Monitor customer actions on your page.
- Consider monitoring how customers search for your products.
- Determine whether customers are searching you on maps or through listing searches.
- Use GMB insights to evaluate the nature of customer searches (direct vs. discovery searches).
- Determine how the GMB statistics relate to your goals.
- Use GMB insights and analytics to determine what is working for your business.
- Leverage customized reports to measure performance.
- Monitor how customers are finding you (Are they searching for your name, address, or specific products?
- Track the number of calls from your customers and the time of calls.
- Use GMB insights to determine how often your photos are viewed.
- Use insight reports on competitor photos to determine what works.
- Monitor the trends by phone calls at different time frames.
- Identify the common spots from where customers request for directions to your business (mostly for brick and mortar).
Part 2 – Maintaining your GMB Listing
- Keep updating and improving your profile on a regular basis.
- Make it easy for customers to contact you.
- Constantly ask for reviews to know what is working for your clients.
- Actively engage with your customers.
- Respond to negative feedback from your customers in a positive and respectful manner.
- Flag inappropriate comments and reviews on your GMB listing.
Checklist 9 – Reporting GMB Spam Listing
Step 1 – Identifying Potential Spam Listings
- Does the business name on the GMB listing match the name on the business license?
- Have you called the listed contact to verify the business?
- Is there keyword stuffing in the business name?
- Does the listed business name match the name in the Street view?
- Does the listing have a website?
- Are there multiple listings for the same business?
- Is the listed business name the name of a residence?
- Does the listing have a modifier?
- Does the listing contain an ‘About Page’ with real company history and real people?
- Are the company’s logo/branding similar to the business name?
- Does a Google search on the address return UPS store website or mail service?
- Does a zoom on Street view confirm the listed address?
- Do the reviews under the business appear fake?
Step 2 – Reporting Spam Listings
- Have you filed complains on Google’s redressal form?
- Have you suggested an edit for a potential spam listing on Google maps?
- Have you suggested edits for an incorrect landing page URL.
- Do you constantly check your Contributions tab on GMB to confirm the approval of your suggested edits?
- Have you sent suggestions to Google for the removal of a spam listing’s location?
- Have you suggested public edits to spam my GMB listings?
- Have you flagged fake reviews as inappropriate?
- Are there specifications of how the listing is in violation of Google’s guidelines?
- Have you contacted Google Product Experts at the Google My Business forum for additional help?
- Identify your local competitors to understand what is working for them.
- Use target niche or Primary Google My Business category to search for your competitors.
- Base your competitor search on location and keywords related to your products and services.
- Audit your competitors’ business hours, photo uploads, and reviews.
- Audit the competition’s landing pages to identify opportunities.
- Audit competitors’ titles to optimize title listings.
- Consider auditing your competitors’ URL structure.
PART 2 ADVANCED SEO OPTIMIZATION
- Optimize GMB categories.
- Consider referencing your competitors’ titles to optimize your listing title.
- Compare and optimize schema markups for your listing.
- Ensure your NAP is consistent across all platforms (including Bing Places, Facebook).
- Use automation tools to fully automate and track NAP consistency across platforms.
- Optimize your business description.
- Add links to your website for optimization.
- Optimize your visibility by adding a short profile name.
- Geo-tag your photos to optimize your listing’s visibility.
- Add parameters to your URL for tracking traffic to your website.
- Prioritize verifying your listing (failure to verify implies that your listing will not feature in searches).
- Optimize keyword in your URLs, title.
- Regularly measure your Google my Business optimizations.
- Utilize GMB’s posting feature for SEO optimization.
- Generate Google reviews.
- Check that your set business hours are accurate
Get Ready to Improve Your Engagement on Social Media
Social media marketing is a must – but getting organic engagement is becoming increasingly difficult. With sites like Facebook and Twitter tweaking their algorithms constantly, local businesses need proven strategies to ensure that their customers see and engage with their posts.
Engagement isn’t a one-size-fits-all proposition, but it’s undeniable that some strategies to increase engagement work better than others.
So, instead of wasting your time with a bunch of ideas that may not work, let’s focus on the ones that do. Here are some of the most reliable ways to get the social media engagement your business deserves.
The thing about static social media posts is that they’re, well… static. People may engage with them or they may not – but there’s no real incentive to jump in and get involved.
The same cannot be said of live video. Live video is of the moment – and it requires audience participation.
Instead of filming a video, editing it, and then sharing it, try using live video instead. Live video is ideal for:
Answering questions from your followers
Giving a “behind the scenes” look at your business
Streaming events as they happen
Unboxing or demoing products
One of the biggest benefits of live video is that it doesn’t need the same production value as a professional video. All you need are a good microphone and decent lighting – and you’re good to go!
If you’re posting content that doesn’t specifically ask for your followers’ opinions and responses, then you’re missing an opportunity to engage with them in a meaningful way. The best questions to ask are often open-ended questions because longer, more detailed responses are more likely to positively impact your visibility on social media.
Here are a few suggestions of the kinds of questions you can ask:
What do you think about X, and why?
What’s one thing you would change about X?
What are the qualities you look for in a
What’s your daily [fill in the blank] routine?
How do you use our product?
What these questions have in common is that they encourage detailed responses. And because they also stimulate curiosity, they may encourage your followers to reply to each other’s responses and check back in to read responses later.
Go for Laughs
Whatever kind of business you own, there’s some humor to be found in promoting it. And social media is the perfect place to share frustrations and odd events. Let’s face it, people love to laugh!
The things you post can be lists, images, or even questions. The key is to find the humor and make it irresistible for your audience to chime in. Here are some ideas:
Post a picture of a wardrobe malfunction (a G-rated one, of course) and ask your followers to tell you about their most embarrassing wardrobe mishap.
Post a list of bad advice related to your business and ask people to tell you about the worst advice they ever received.
Tell a story about a humorous but frustrating event you experienced at work.
Keep in mind that posts with images get more engagement than text-only posts – and have fun!
Stop Them in Their Tracks
One of the trickiest things in social media marketing is finding ways to make your content stand out. After all, you’re competing with your followers’ friends and family (whose posts are prioritized on Facebook and other sites) and with our ever-dwindling attention spans.
An option that works is to find eye-catching, surprising, and irresistible images to include in your social media posts. The kind of thing that will grab your audience’s attention and hold it – making it impossible for them to resist clicking, reading, and watching.
Some ideas include:
Surprising or funny images
Unique graphics and illustrations
Intriguing video thumbnails
The thing to remember is that standard stock photos and images aren’t going to do the trick. You need something that’ll take your audience by surprise and give them a reason to stop scrolling. Think original images, candid photographs, and creative designs.
Take a Poll
A well-designed social media poll can get the people in your target audience to engage with you in a whole new way. Polls on Facebook and Twitter – and other sites – are easy to design and post. They take very little effort and no money.
You can use a social media poll to:
Learn about the kind of content your followers want to see
Collect demographic information about your followers
Find out which offers your followers are likely to take advantage of
Polling options are somewhat limited so you may need to give responders the option of expanding on their answers in the comments.
Add a Messenger Chatbot to Make Connections
Chatbots are here to stay and you can use a Messenger chatbot to make new connections and increase your engagement.
One option is to run a promotion (with a lead magnet, for example) on Facebook and let people know that if they comment, they’ll get a freebie via Messenger. It’s a good way to open a dialogue without spending a ton of money.
If you’re looking to attract new leads or build a list, this is a good option to try.
Put Your Emoji Game to Work
There’s plenty of evidence that adding emojis to your social media posts can increase your engagement on social media. That being the case, why not experiment with including them and see what it does for your engagement?
Here are some pointers for adding emojis to boost engagement:
According to HubSpot, novelty emojis tend to get more engagement than faces
Choose emojis that are easy to understand and relevant to your post
Stay away from emojis that don’t fit in with your brand’s message and personality
Ask your followers to answer a question using only emojis
You should use emojis sparingly in your posts. You don’t need to do it every time or replace every other word with an emoji. If you try this method, make sure to track your results and adjust according to what your analytics tell you.
Increasing your social engagement may be a bit of a crap shoot, but it’s possible to do it without spending a ton of money promoting posts and running ads. The ideas here are proven to help companies get the attention they deserve on social media.
•When setting your address, determine whether you are a service area business (SAB) or brick and mortar.
•If your business is a SAB, let Google know the radius you serve.
•When signing in to your GMB, use your business email domain.
Instagram Traffic for E-Commerce
Instagram is a mobile social network created that is geared strictly to images and videos. Think of it
like Twitter but for images and videos. The social aspect comes from the ability to like, comment and
share interesting images and videos with your followers.
Launched in Oct 2010, Instagram reached 1 million users in JUST TWO MONTHS! Within a year,
they reached 10 million users!
Why is Instagram good for E-Commerce?
Easy to grow a huge following
Very little competition (people don’t know much about Instagram marketing, trust Us!) All FREE traffic
Your posts reach EACH FOLLOWER (Unlike Facebook where you have to pay for ads)
More engagement than any other social network
Increasing number of users every month
There’s SO MUCH TRAFFIC AVAILABLE!
Although Instagram is one of the most well-known social networks out there today, there are still very
few people who know how to take advantage of the potential traffic.
Signing up for an Instagram account is as simple as going into your smartphone’s “app store” (for
Android phones it’s called Play Store) and downloading the app. Once you install the app, open it, and you’ll be asked to create an account. NOTE: Make sure you pick a username that relates to your niche. Why? It just makes it easier for followers to find you, and if your username is clear on what niche it’s in, chances are you’ll get more followers.
Setting Up Your Instagram
Once your account has been created, you’ll need to make it look more “complete”.
- Add a profile picture that relates to your niche
- Post at least 3-5 pictures or videos with a cool caption underneath. Ideally, try asking questions in
your captions so that you’re encouraging engagement on your photos once people start following you.
If you’re having difficulties finding content and/or coming up with captions, there are plenty of “repost”
apps for Instagram. The one we use is called “Repost For Instagram”:
This app basically allows you to repost content that other pages in your niche are posting. It’s a pretty
neat app and also saves you a lot of time having to constantly come up with content for your own page.
How To Post On Instagram
Posting on your Instagram page is as simple as tapping on the “camera-looking” button on your app as
shown below (next page):
Why Followers Are Important
Like any social network, you will be judged based on the number of followers you have as well as the
quality of your content.
Having followers on social networks like Instagram, Facebook, Twitter, Pinterest and YouTube is the
only way you’ll be able to drive traffic to your sites. MORE FOLLOWERS = MORE TRAFFIC =
As an internet marketer, you need be able to spread your message as quickly and cheaply as possible. For the first time in history, social media gives entrepreneurs like us the unique opportunity to reach thousands of people for FREE (social media sites = FREE traffic sources). However, you can’t post images and videos on Instagram in isolation. In order to experience the commercial benefits of Instagram, others need to see your content.
Due to the viral nature of social media in general, the more followers you have, the greater the exposure and the more likely you are to make money from these social networks.
The Basic Jist
We’re going to show you, in detail, how to get tons of Instagram followers and have them engage with
your content, to the point that they become so loyal and obsessed with your page that they will gladly
join your email list, which will in turn allow you to market and sell to them often!
To be able to accomplish this, you will only need a few things:
- Two Instagram accounts (1 main one and 1 for spying… I will explain in greater detail shortly)
- A smartphone that is able to access Instagram
- An “unfollowing” app (We’ll talk more about it later)
Picking Your Niche
Before we do anything, we need to make sure there’s a market out there on Instagram for our niche.
How do we know if our niche is viable for this method? Simple…
Go to Instagram and search a keyword… let’s use “Cheerleaders” for example… here’s what it should
look like on your phone:
Here are some hints that help show whether or not a niche will work:
- If there are a lot of “hashtagged” posts for the keyword
- If there are a lot of “users” in the same niche
- If there are users with a lot of followers in that niche
As a rule of thumb, if the niche has at least 4-5 pages with 20,000 – 50,000 followers or more, then it’s
a niche that should do well with our method. The more pages in the niche, the better because it means
there are lots of passionate people out there for the niche we are looking to tap into.
If there are a lot of people in the niche you’re trying to get into, then that’s PERFECT. The more pages
in the niche, the better because it means there are lots of passionate people out there for our niche target
- Growing Your Instagram Niche Page To 10k+ Fans
- Step 1: Niche Research (Find 4-5 Instagram Pages In Your Niche With 20k-50k+ Fans)
As previously mentioned earlier in the report, for this “follow method” to work well, you’ll need to pick
a relatively broad niche that has active Instagram pages that post almost daily with a lot of followers,
lots of activity (likes, comments, etc).
Keep track of all the popular pages in your niche that fit the criteria. To stay organized, I like to write
everything in an Excel spreadsheet.
Simply use the “search” feature on Instagram to find popular pages. Use several keywords that would
fit your niche (Ex: In the food niche, search for keywords such as “recipes”, “health”, “food”,
“organic”, etc). Also, more and more brands are using Instagram to market their products. If you know
any big companies in your niche, definitely search them up and note them in your spreadsheet. We will
refer back to this list of pages continuously throughout this process. The more big pages we have on
this list, the better your niche is!
Try to find around 10 big pages in your niche. Of course, the more you find, the better the success of
this method will be.
- Step 2: Follow These Big Instagram Pages Using Your “Spy Account”
Next, you’ll have to create your “spy account”. Using the “spy account” that you created (can be called
anything… like @JohnSmith for example), go ahead and follow the pages that you noted on the
spreadsheet. To avoid any further confusion, I will just leave it at that. It will make more sense as you
continue reading on this report. This step will save us a TON OF TIME when we start building our
Instagram page and will help us gain followers much faster than not using a “spy account” for this
method of generating leads on Instagram.
- Step 3: Post 5-10 Times On Your “Real Instagram Account”
What you will have to do now is go to your “real account” that you are aiming to build up, and post 5-
10 times. They can be anything from funny images, videos, quote images, etc. If you’re struggling to
find content, then you can always use a “repost” app (there are plenty of apps out there) that allows you
to post someone else’s post on your Instagram account. This is for people who are lazy and feel
uninspired! But do take this step very seriously. If we begin follow people on our “real account” it must look like a
REAL ACCOUNT… with images, posts, people liking our stuff, etc.
Or else, we look spammy and Instagram could very easily ban our account it looks like a “bot account”.
We want people who follow your niche page to be able to engage with your content, so it’s also
important in that sense.
- Step 4: Follow People Who Follow The “Big Pages” From The Spreadsheet
Ok, so what you will have to do now is refer to the spreadsheet where you have added a list of popular
Instagram pages in your niche.
Then using your “real account”, you will visit these big pages and go to their followers, and begin
following them one by one (I hope that’s not too confusing haha).
It’s as simple as following each user one by one until Instagram tells you to stop. You will have a better
sense of Instagram’s limits, but usually you’re able to follow around 40 users every 5-10 minutes, which
is really good.
I know it sounds like a lot of “manual work”, but honestly… it’s really not. I do this whenever I have 5
minutes and I’m just checking my phone. Takes 10 seconds, seriously!
I’ll also show you another cool way to find ACTIVE followers to get you to follow back on the next
step. This is something I do when I have a lot more free time.
Step 5: Follow People Who Like Big Pages’ Latest Posts
I’m going to try and make this the least confusing as I can. Let’s say I’m in the hockey niche. Using my
“spy account” and research from Step 1, I’ve determined that the page “@NHL” is a very popular page
in that niche and I’ve included them in my rolodex of popular pages I will continue to refer to.
What I then do is check out the @NHL page and see if they posted anything recent (within the hour).
If they’re a popular page, chances are they have posted within the last hour or so. In this example, I go
to look at the NHL page’s recent photos, and I click on “Likes”. This allows me to see which users have
most recently like the photo I’m looking at. If the user liked a photo of this NHL page, chances are they
will also be interested in my content since we are in the same niche (for this example). What I do is
follow the users who recently “liked” the post.
Do not expect everyone to follow back, but many will decide to follow your page. And many of them
will even become loyal fans, will become a part of your email list, which in turn will become sales!
That’s why it’s important to already have pictures and videos added to your Instagram page prior to
doing this method (I mentioned this earlier in the report) because we don’t want to look like a “SPAM”
page in the eyes of Instagram. Why do we like following people who “like” big pages’ posts?
- “Likers” are people who actually engage with the content, are actually passionate about the niche. Those are the kinds of fans we want on our Instagram page.
- It’ll be much easier to get them to becoming a part of your email list. They basically are already pre- qualifying themselves to you by saying that they’re interested in posts in the same niche that you’re in.
- If they like content from pages in your niche, they’re more likely to follow back and start liking your photos and videos too!
- We’re going to be following RECENT LIKERS, which means that they’re likely still on their Instagram app and will see the notification right away that shows that you followed them. This increases your chances of getting followed back within a couple minutes!
Step 6: Send Traffic To Your Store or Build Email List Once you grow your page to a significant amount of followers, what you can do is send your followers to your website directly from Instagram. Similarly, you could also get creative and do a giveaway on your Instagram page and build an email list. With your email list, you can send your leads to your e-commerce store. So to conclude, there’s two ways you can benefit from Instagram and Shopify:
- Directly from normal posts on Instagram
- Doing a giveaway post and building your email list. Then sending promo emails to your list that
sends users to your store.
Double Your Traffic Using WERYON Free Courses
In this Report, you are going to help you double your traffic in the next couple of days. The reality is probably your traffic level is quite low, say, less than a thousand people a day. This report will hopefully help you to take that leap over the thousand day barrier by applying this strategy that I am sharing in the report.
When it comes to traffic, you have two choices;
• Buy your way in- spend money on advertising, which obviously is quite costly, and you may not see a good return
for your investment.
• Work your way in- this is what you are going to learn from this report. The report has been …to get same kind of results as you would if you would invest in hundreds of dollars in advertising.
Before we start generating traffic, let us have our inner game sorted out, because these traffic stuff can mess with your head trying to get results for a long time and not see anything, then all of a sudden things take off. We are going to learn why this happens, take a look at the diagram below;
Whenever you start a new project, you have to go through a rollercoaster, what is important is that you ensure that you know about the deep, so that it can shift you from giving up and thinking that it is waste of time, to knowledge that it’s going to take time and hard work, then commit to the process to ensure that you push through to success.
How To Track what’s working and what’s Not (UTM
UTM tracking will help identify the traffic sources that is working for you. In this case, we are going to look at Google Analytics to get the sources that are working for us.
So, we are going to look into UTM Builders. We shall build a unique URL that shows where traffic is coming from and how it fits into our overall marketing niche.
An example of a UTM URL:
URLs can be created in two ways; by hand or a URL generator.
The three URL generators include:
-Google Analytics URL Builder; for generating URLs to websites
-Google Play URL Builder; for generating URLs on Google Play Store
-iOS Campaign Tracking URL Builder; for generating URLs to apps on Apple App Store
To buid a UTM URL, type in Google UTM builder on Google, then campaign URL builder as shown below;
This tool allows you to easily add campaign parameters to URLs so you can measure Custom Campaigns in Google Analytics. The excerpt looks as follows; Fill out all fields marked with an asterisk (*), and the campaign. URL will be generated for you.
website URL *
The full website URL (e.g. https://www.example.com) campaign ID
The ads campaign id.
campaign source *
The referrer (e.g. google, newsletter)
campaign medium *
Marketing medium (e.g. cpc, banner, email)
campaign name *
Product, promo code, or slogan (e.g. spring_sale) One of campaign name or campaign
id are required.
Google will generate a URL that you will use to promote your content, which you can copy and paste it in the source that you’re using for promotion. Google Analytics will retrieve the URL source tag and use it to give you a more specific information in Google Analytics.
How to find keywords and phrases that have a low competition. We are going to learn how to come up with keywords that generate click-trough’s from search engines. When you get your content indexed for these keywords and phrases, you are almost guaranteed more traffic for free, because they’re relatively easy to rank and less traffic as well.
To achieve this, we are going to use KWFinder.com, a free to use tool when you’re signed in. After opening the KWFinder site, type in the keyword or key phrase that is relevant for your niche. This will give you the keyword search difficulty out of a hundred, plus the search volume for that particular key phrase.
So if you are crafting a piece of content, ensure that the headline has an emotional-trigger power word or phrase in there. Keyword research helps in creating good headlines as part of your overall long term strategy, since it’s going to take a few months for this stuff to pay off.
Using this you can getting your content at the top of Google, for phrases and keywords that people are looking for, which will help get good traffic to your website. How to find the approximate traffic levels for any website.
This report will help you to determine if a given website is worth promoting your content on. In this case, we are going to use
SimilarWeb.com. This could be particularly useful if you’re looking at Guest Blogs to post on, bookmarking websites, QA websites or social media platforms to see if they have traffic levels that will make dealing with them and promoting on them worthwhile for
So for this, we are going to choose a bookmarking website, like Tumblr, a site with quite a high traffic of approximately 150m visits per month, which could be a good place to start promoting your content on.
We are going to type any address on the SimilarWeb.com, which brings back the approximate traffic for that particular site. In this case, you will be able to choose the site to use to promote your
content depending on the traffic of a given site.
There are other sites which can do the similar task as SimilarWeb.com, but I recommend SimilarWeb site that we can use if you are checking competitors websites or guest posting opportunities and to see if a website is worth your time.
How to tell a website’s popularity using Alexa Ranking
We are going to look at a second way to identify a website’s popularity, which might give you a bit more of a bigger picture of any website that you choose to search.
This site is called Ranktotraffic.com, which pulls information from around the web including the Alexa Traffic Ranking which is fantastic for us, because Alexa are increasingly withdrawing the amount of information they are making public about websites that …I briefly mentioned life journal in the previous video so let us a look at it. We shall see the traffic history of life journal in the past 9 years. The Alexa rank history shows where the traffic is coming from, i.e. from search, direct visits and referrals. Alexa has its own algorithm on how it determines websites popularity,
not traffic levels. Page view, history, session duration, advertising revenue website is making per day, month or year. If you have a look at the
Wayback machine to look at how the website looks like historically. You can have a look the Wayback machine if you
need to be inspired by how these big websites started so small, just like your website, if you apply the exact steps offered in this report.
Alexa offers a couple of tools that you can check on when it comes to competitor analysis or deciding if a website is worth dealing with. How to find the most shared content in your market. In this report, we are going to see the most popular stuff to generate content ideas for you. If you’re looking for inspiration or content, or places to submit your guest posts to, then you ought to read this report.
We are going to use Buzzsumo.com, which will help you to find whole heap of data about the type of data that works in your niche. It contains free content which you don’t have to sign in to.
On the Buzzsumo site, when you type in a topic, for example, digital marketing, it is going to bring back the most popular content for digital marketing, how it works across different social media platforms and the total number of engagements.
The Buzzsumo site also displays the top most influential names in that particular topic-related industry. These are the people who you can approach for interview, network with or share their content, in order to get great content ideas for new blog posts, interviews, guest blogs, mentions etc. and know what type of content works in your market, the type of content people want to consume or the type of content they enjoy sharing.
Finding the Right hashtags
We are going to learn how to find the right hashtags to use to promote your content because you’re creating content every day, and promoting it on social media. So we need to put the right hashtags in place so that people who are searching for those specific hashtags can find your content and come to your website.
Remember that people are now using search tags just as much as normal keywords and phrases, which is why we have to include it into our marketing mix.
To achieve this, we are going to use All-Hashtags.com, then type in a given keyword. It is going to generate 30 best hashtags for that particular keyword. So you can copy these hashtags to a clipboard, or you can also have a look to similar hashtags it recommends, as well as keywords we might want to consider.
This is basically a good way to generate hashtags to use when promoting content on social media. Another site you might want to consider is Hashtagify.me, then type your keyword. It brings back the popularity of the keyword,
recent popularity, month trend, week trend and the full analysis.
It also offers related hashtags top influencers(people we approach on social media, interview, ask to guest post on, network with or get on their radar) for that particular hashtag and the popularity trend of the hashtag and finally telegraphic and data that we might need.
These two websites will be very helpful to generate hashtags that will drive enormous traffic to your website.
It is where we take a piece of other people’s content and use it on our site, or as a standalone piece of content on our blog with a
link to the original. A good example of content curation is where a site owner gets views on their site without writing a word by themselves apart from adding a Read More link to the original article. This is the most basic form of content curation, however it is encouraged that you add a paragraph or two of your own analysis, insight or opinion, or at the very least, a unique headline, so you are adding some kind of value to the piece of content. Also, include a canonical tag, so that Google knows where to find the original article.
Content Curation on WordPress
To do content curation, you can take a portion of a certain article and paste it on to the WordPress dashboard, add link to the original, then write a headline of your own, and add a new tab so that people stay on your website. Lastly, include the pasted content inside Blockquote, which tells Google that this content is
from another source, then have a link to that source. This is basically content curation at the bare minimum.
Content curation using Feedly
An essential part of the traffic strategy that we are using in marketing is that we shall take a small portion other people’s content in an ethical way. A good way to find content in your niche is to use an RSS or Feedly, which is free to use, all you need to do is to sign up.
To do this, you go to search and type in a topic, e.g marketing on Feedly homepage and it will bring back a lot of websites about marketing where you can choose to follow. That is basically how you can add a website to Feedly and then will have a daily list of the most popular content of all the sources you have added. It basically pulls all the content from websites that you put in to this system and displays the most recent content as it is published.
This is how you can keep an eye on what’s going on in your niche. You might visit a website that you’re interested in , take a small piece of content, a paragraph of two, paste it into
WordPress and curate the content and follow the method as described in this report as this will help drive more traffic to your site.
How to submit your content to indexing services
This is a very effective way to drive traffic into your website. For this, we are going to use pingler.com, which will send your URL or a link to your content to all of the available indexing services.
As soon as you click on the submit button, this will send your content to the many available ping services. So, we are going to copy and paste the URL of a given article or your blog post, and paste it in Pingler then give a keyword. You
then choose the category for that from the available drop down menu, now scroll down and give it a caption.
This will give you a countdown to start the ping process, and bring back all the websites and lets you know that the ping processing is complete. This is going to drive more traffic to your website and indexing more search engines, it is quite an easy way!
How to automatically ping a dozen of sites.
We are going to learn how to automatically ping a whole heap of services, to get your content indexed in multiple websites and bring large volume of traffic to your website for free. So for this, we are going to log into your WordPress dashboard, then settings on the left hand side, and click on Writing.
Scroll down to update services, delete the text in the text box, and then bring in the list of websites pinged from Feedly, paste the several there and save changes. Every time you publish or update a post, all these services are going to automatically pinged so remember previously we did one post in pingler.com for , but this is the way to do it automatically for every single new post that you curate or every post that you update. You might want to go through will be automatically sent to the dozens of pinged services.
Note: When using these services, do not update multiple pages at the same time, spread it out to a few hours or days, so that you don’t spam these services. If you are publishing multiple services every day, then do not use these services since it will overload the system. These services are ideal if you are publishing once a day or less.
Submitting your blog to RSS Directories
RSS (Really Simple Syndication) is a really effective way to get traffic to your blog. To find your RSS feed that we submit to blog directories, we need to go to your website, yoursite.com/feed, and that will give you the URL to your RSS feed.
This will give you a list of blog directories and websites we can submit our RSS website to. Anytime you update your website, these blog directories and RSS sites will receive a ink to that content. This isfantastic for backlinks and for traffic.
One of the highest rated blog directories to use is called Blogarama. We are going to use Blogarama to do the submission process, which is practically the same no matter the website you are using. To use Blogarama, you have to sign up. So we are going to Blogarama.com, scroll down and fill in the details, and save to submit your blog. This will take a few minutes and you will eventually your blog indexed in several websites. This is going to be an amazing source of traffic and backlinks for your website.
You are going to learn a few strategies involving creating Podcasts, videos and pdfs. Basically, this topic is about turning your content into e-books, podcasts and videos if you want to.
-Turning content into a podcast.
If you have a piece of content that you want to convert to a podcast, first, record yourself reading out the article and save it as an mp3 or .wav file and upload it on Audacity.com, which a free open source software for any operating system.
Another free tool that you can use if you don’t want to download anything is PodBean, which has a free option which has limited features and we also have Soundcloud, or Anchor.
The limitation of anchor is it doesn’t have the feature to embed your podcast on your website.
Creating PDFs to be uploaded to e-book directories
This involves converting articles into pdfs and submit them to ebook directories and get backlinks and traffic for free from these websites. There are a couple ways that you can do this including;
Using printfriendly.com To do this, pick the article that is to be converted to a pdf from your website, copy its link and paste it on the printfriendly.com website, and then click preview.
A preview will be generated whereby you can edit and delete unwanted parts on the pdf to make it easy-to-read. There are options like email, save as pdf or print it. So we are going to pick the Save as PDF option and your pdf will be generated. This is what you can upload to an e-book website, and we can link it to
your website and it will drive more traffic to your blog or website.
By installing the browser extension on the prinfiendly.com homepage. It gives you a choice of the browser you are using.
Once you have the extension installed, you shall go to the website Scribd.com, sign up for an account, or sign in if you
already have one, then drag in the pdf that you made, give it a decent title and description. Finally, you can make it available in public domain, make it downloadable or copy-paste possible and hit done.
Your pdf will be ready, you can copy the URL link and share it or embed it on websites, containing link to the websites that you want to promote.
Reducing Bounce rate using Inline Related Posts Plugin
If your theme isn’t able to put related posts inside the actual body of your articles, then you ought to read this. If you have people on our website we want to make them stick around as long as possible. This is achieved through related posts, usually on the sidebar or the bottom of the article. The chances of visitors visiting and seeing those related posts are slim but we do know that they are engaged to that particular post, and that will increase the chance that they will click through, read that post, and continue the journey through your website. Companies like BBC, Business Insider, Wall Street Journal, Financial times, and lots of massive websites use this technology called Inline Related
Posts. If you want people to hang around on your website longer and reduce Bounce rate, check this out.
Anatomy of viral traffic.
There are a few things that you need to pay attention to in order to get viral traffic for your content;
– Title of your post
– Compelling image
– Content that backs up the title
Do’ and Don’ts of Viral Traffic
Use a pattern interrupt
Emotional trigger to inflict upon your audience
Interact with your audience
Make a follow up to the initial viral hit
Have a call to action to promote products or get people to
share your content
Do not expect it to go viral immediately, they take time to
Don’t spend too much on advertising
Don’t be boring, make people feel excited
Do not mislead people using click baits
Social Locker for WordPress
We are going to look at Social Locker for WordPress plugin that will help drive social traffic to your website. This works by hiding content behind a lock, so people have to share it if they want to access that type of content. Before the plugin, the content is visible, but after the plugin is applied, the content is locked. This is a very powerful social media strategy.
Click to Tweet Plugin
This encourages your visitors to share your content on twitter. When your website starts getting a big traction, many people will start sharing it on twitter, so this is a really nice way to increase traffic on social media. The plugin is free since it’s on WordPress.
Instant Articles for WordPress
These include Facebook solutions for delivering high quality fast loading content. These articles are 10 times faster than standard mobile web articles, 20% more instant articles read on average in and 70% less likely to abandon the article. This is why we need to pay attention to drive traffic from Facebook.
If you’re getting traffic from Facebook, you got to be aware ensure that your website is compatible with these type of instant articles. To do this, we go to Plugins on WordPress, then search for Instant Articles on WP, then install it. That will give you everything you need to turn your existing or future content into Instant articles for Facebook that load faster, increase engagement and generally get more exposure to your website through Facebook.
This platform allows you to schedule social media posts. You can have five or six posts ahead of time and have those scheduled to post across your social media platforms over the next few days.
This is available on Buffer.com, they’ve a free and a premium version so you can test it out for free to see if you find useful. Instead of just posting your content once, you can post the same post multiple times in the course of the month. In that way, you are maximizing the amount of traffic that will come to that single post. This is because the first time you post that content, not everyone is going to see it.
That means you have to repeatedly post the same piece of content to maximize the number of people that are going to see that particular post. This is a good option for scheduling your social media updates.
In page share buttons allows you to add social media share buttons anywhere in your website. Share buttons for images allows you to add smart share buttons to your images on your websites making them easy to share. Floated share buttons are social media share buttons that hover on the side of the page
rather than in the page content.
Using Replayable on WordPress
Replayable is a WordPress plugin that enable you to re-engage previous visitors and people who have interacted with your website. Replayable lets your users subscribe to comments without fear and allows you to reply to comments by email. Replayable makes it easier to manage comments and improve conversation between you and your audience.
Replayable can be added on WordPress website as shown below.
Using WordPress to buffer
WordPress to buffers is a plugin for WordPress that sends updates to your buffer (buffer.com) account for schedule publishing to social networks such as tweeter, Facebook, google and LinkedIn , when you update your WordPress pages. WordPress to buffer helps save you time of updating your social networks anytime you update your website because it automates the process of updating your social networks.
You can get WordPress to buffer plugin from WordPress plugin repository or you go to the plugin section on your dashboard and search for WordPress to buffer plugin and install it.
Autoposting to Triberr
Triberr is an all in one for members of triber.com. Triberr.com helps you amplify your content and social media reach for free. Triberr is a powerful plugin to get traffic to your website and grow your audience. It allows you to get access to very influential people for free. Signup for Triberr before you install your Triberr plugin in your WordPress.
Once you have installed Triberr to your WordPress site, connect it to your Triberr account and start posting your content and get automatic shares of your posts.
HIGH TRAFFIC NETWORK
How to get traffic and backlinks from Medium
This is a very popular website and articles that are posted can go viral. To do this, go to Medium.com, create your account and go to stories. It will give you an option to either Import a Story or Write a Story. Select Import a Story and paste in the URL of your piece of content and hit import.
You might be worried about duplicate content, but great thing about Medium is that it has canonical tags. This basically tells
Google and other search engines that your version on your blog is the original. So that one should get the credit and listed higher on the search engines.
How to get traffic from Stumblupon
To get traffic from Stumblupon, you hit on the Stumble button on the Stumblupon website. It will generate a random article from the internet, which you can like it, share or dislike. To get your content for people to like or see your content, you go to My Profile, Add Page, then paste in the piece of content, check
Yes on ‘’Is it Safe for work?’’ question and hit save, and your piece of content is published on Stumblupon.
How to get traffic from Plurk This is a bookmarking website where you can promote your content on in order to get backlinks and to drive traffic into your website.
To do this, you can paste the URL link on Plurk.com with hashtags, for example, https://www.youtube.com/… website traffic source #blogging #marketing. This is a great way of
bookmarking, getting backlinks and to drive traffic to your website.
How to get traffic from Quora
Quora is a question and answers website just like Yahoo answers that yoy can get really targeted traffic from. To get traffic from Quora, simply create an account on Quora.com, answer questions that are relevant to your market.
If you answer questions on regular basis, people will start
requesting your answers for specific questions.
To start off, go to the search feature and type in the niche that you are involved with, for example, digital marketing, and you can see how much followers there are in the topic. You can take a look through some of the questions and try to answer them while providing or pasting a link to your website or article.