Online Advertising Vs Online Search, How To Find The Ideal Customer

Online Advertising Vs Online Search, How To Find The Ideal Customer

Searching online is a great tool for getting the best information. With the internet, you can get more information easily. It does not have to be a long process and can be done in the shortest time with an online search.

It all started in 2002, when search engine companies started using this tool. Today, it is the number one way to search for information. Google, Yahoo and MSN have taken the lead in search engines. This is because you can complete an online search in less time with less data. In fact, Google has a maximum of 5 queries.

But, there is a great importance in terms of search. It all starts with the search term. It is what makes a person think that he has to search among others to get the exact information he needs.

How Do We Find Ideal Customers?

Searching online also has an impact on search engine rankings. It is also very important to remember the relevance of the information.

What are your ideal customers?

The more you know about them, the more you will attract them – and the more successful your business will be.

The characteristics of the ideal customer

To identify the characteristics of your ideal customers, start with any data you have gathered about the best customers. If your business sells to consumers, this information may include:

  • Age
  • Gender
  • Marital status
  • Race / ethnicity
  • Income
  • Occupation
  • Location
  • The period of life
  • Psychography (attitudes, hobbies, beliefs, interests)
  • The media you prefer
  • Painful points

If your business sells to other companies, customer characteristics may include:

  • Industry
  • Location
  • Sales income
  • Years in business
  • Number of Employees
  • Budget
  • Painful points

Review data from your customer relationship management software, loyalty program software, customer procurement history, and public records. You can also learn more about the best customers:

Conduct customer surveys by mail, comment cards, online or by phone

Maintaining customer focus groups with the best customers.
Social listening (pay attention to what your customers say about your business on social media).
Monitor online ratings and reviews of your business, products and services.
Talking to customers individually.
In addition to the demographics above, your goal is to find out:

  • How the best customers research purchases for products / services like yours.
  • How to make purchasing decisions
  • What media do you prefer
  • How they initially found out about your business
  • Why they decided to buy from you the first time
  • Why he keeps doing business with you
  • What you get from your business that your competitors don’t offer
  • Create a customer

Combine all the information you collect about the ideal customer to create a customer personality. A customer person is a description of the ideal customer as if they were a real person. (You can even consider a real customer to exemplify the ideal customer.)

Here is a personal customer example for a bicycle retailer:

Mike is a 55-year-old professional with a household income of $ 150,000. He is married to adult children and lives in the suburbs. Fitness is a priority for him and he spends 5,000 to 10,000 dollars a year on bicycles and state-of-the-art accessories. He wants products that are functional, high quality and convey status.

If you need more than one type of ideal customer, you need different people for each type. For example, the bicycle retailer may also have this customer characteristic:

Josh is a 28-year-old urban professional with an income of $ 90,000; spends $ 5,000 to $ 10,000 a year on bicycles and accessories. Josh prefers off-road and mountain biking and likes to customize his own bikes. Cycling is a social activity for him and he likes to be the first in his group with the latest bicycle equipment.

Find more ideal customers

Using your personality / customers, design your marketing and sales strategies to attract your ideal customers by:

Advertising in the media where I spend the most time (online, blogs, websites, print, TV, radio)

Creating marketing and advertising messages that address their pain issues
Use social media to share content relevant to their concerns
Including the words and phrases you use in your sales and marketing copy
Communication in their preferred format (text, visual, video, long, short)
Focus your sales efforts on the ideal customers by:
Shopping lists of potentials that match your ideal customer profile
Targeting people with your ideal social media profile
Get referrals from your ideal customers (their friends are probably also ideal customers)

Selling your product or service through their preferred sales channels

Identifying ideal customers will help you eliminate customers who are less than ideal – those who are harder to sell, don’t spend as much money and aren’t as profitable. By focusing on your ideal customers, your business will grow faster with less effort, becoming more successful and profitable.

You can also intervene more or less in completing the search if there are any restrictions in place. The main restrictions are time and region. There are a few other restrictions that apply to the search you’re looking for, such as your IP address, website page, and language. These are the basic search restrictions. In most cases, you need to have a well-defined basic knowledge agenda to complete an online search.

But, there are some people who can do a search using their email ID. It’s called a search