Our procedures team connects the full range of research and planning expertise – from data science and user activity to conventional and social market research.
Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
How will my business benefit from Weryon marketing services?
Using agile methods, we can expand our investigations to suit your requirements and choose the tools that best suit your resources.
We take a “first customer” method to outline. This suggests that we start by finding out what your consumers really want and how it works, using this real-world perspective to recognize which of your marketing challenges we can help you address and then determine how to can achieve this through digital change and marketing.
Outbound marketing is a traditional method of marketing that seeks to send messages to potential customers. Outbound marketing includes activities such as exhibitions, seminar series and cold calling. It is expensive and the return on investment is much lower than inbound marketing.
SEM, or search engine marketing, is a marketing tactic in which a marketer optimizes and advertises his website to appear higher in search results.
SEO increases the number of website visitors, making the site appear high on the results returned by a search engine. SEM includes SEO as well as other search marketing tactics. SEM is considered internet marketing that increases a site’s visibility through organic search engine results and advertising. SEM includes SEO as well as other search marketing tactics.
Part 1 – Business Overview
⟩1. What are the salient problems, issues and challenges that are common in the market?
2. Is there a gap in the market?
3. What type of problems do you have the ability to solve?
4. Do you identify a genuine market for your idea?
5. What are the trends that affect the market sector of your interest?
6. Is there an estimate of how much demand is available for your consulting business?
Part 2 – Market Size And Performance
⟩7. What percentage of the volume and value share are you likely to capture?
8. What are the current economic trends that affect the market?
9. What are the market regulations?
10. Have you considered the buying and cultural trends in the market?
11. Are there any current market developments?
12. What is the market outlook in the next three to five years?
13. Is there ease of access to industry reports and journals?
14. What are the general consumer assumptions regarding the business in online forums?
15. What problems are consumers talking about in online forums?
⟩Part 1- Defining Your Niche
⟩1. Identify the industry you can best serve.2. Determine the gaps in this industry.3. Determine who can benefit the most from your services and experience in this industry.4. Identify areas within the industry where people struggle the most.5. Identify markets within the industry that are in dire need of your expertise.
Part 2 – Ideal Clients
⟩6. Identify the demographics of your ideal target market.
7. Determine the social economic status of your ideal clients.
8. Identify the tastes and preferences of your ideal clients.
9. Determine the location of your ideal clients.
10. Know the budget and spending habits of your target customers.
11. Research the preferred purchasing channels of your clients.
12. Identify the preferred payment methods of your target customers.
13. Determine the buying decision makers for your ideal clients.
14. Research the advertising mediums palatable to your ideal clients.
Part 3 – Your Competitors
⟩15. Conduct a research on the level of competition in the industry.
16. Identify your main competitors in the market.
17. Determine their location and duration in the industry to access their strength.
18. Identify the products and services offered by your competitors.
19. Research the pricing strategies applied by the competitors.
20. Identify the promotion channels applied by your competitors.
⟩Part 1 – Specifying The Products And Services
⟩1. Start by brainstorming the general products and services you would like to offer.
2. Narrow down to specific products and services based on your expertise.
3. Articulate your specific products and services to your clients.
4. Organize your products and services into clear cut packages.
5. Develop a pricing strategy for the different packages.
Part 2 – The Consulting Structure
⟩6. Determine whether the business will provide solutions or observations.
7. Decide whether your consulting firm will be troubleshooting or providing recommendations.
8. Decide whether or not you will conduct workshops.
9. Determine whether the workshops will be conducted locally or nationally.
Part 3 – Choosing A Name For Your Consulting Firm
⟩10. Build the firm’s name around key attributes of your business.
11. Focus on a memorable and personable name for your firm.
12. Ensure the selected name is unique with positive connotations.
13. Check to see whether the selected name is used or trademarked.
Part 4 – Develop A Brand Identity
⟩14. Develop a unified look for your brand across platforms.
15. Create a unified voice for your brand in all marketing platforms.
16. Establish your brand as an expert in the industry.
17. Integrate your online presence with your professional presence.
18. Leverage your abilities and experience.
19. Ensure your brand maintains relevance and consistence.
⟩1. What problem are you trying to solve.
2. Who are your target customers.
3. Do you have a management team?
4. What are your financial details and projections?
Section 2 – The Opportunity
⟩5. What solutions are you bringing to the market?
6. What is the size of the target market?
7. Who are your competitors?
8. What are your strengths and weaknesses?
9. What are the threats and opportunities in market?
10. What are your milestones and traction?
11. What are the key assumptions and risks?
Section 3 – Marketing And Sales Plan
⟩12. What is your pricing strategy?
13. Does the business have a positioning statement?
14. What are your sales channels?
15. What are your marketing channels?
Section 4 – Company Structure
⟩16. Where is the business located?
17. Have you determined the business structure?
18. Do you have a management team in place?
19. What are the business’ intellectual properties?
Section 5 – Financial Plan
⟩20. What are your projected sales and revenue forecast?
21. What are the projected expenses and cash flow statement?
22. Do you have an exit strategy?
⟩ Part 1 – Setting Up A Domain
⟩1. Select a domain option that is more descriptive e.g. consulting, investing etc. as opposed to .com.
2. Select a domain name that is simple and memorable.
3. Include keywords in your domain name.
4. Select a domain name that reflects your brand.
5. Check that the domain name has not been used or trademarked.
Part 2 – Hosting
⟩6. Select a host from sites such as Godaddy, Wix, BlueHost, HostGator, and 1 & 1 Internet.
7. Ensure your selected host offers panels with analytics.
8. Check for the affordability of the hosting site.
9. Ensure the host has support tools and offers ready support.
10. Check out the reviews of the host to check for reliability.
11. Avoid hosts that are too complicated for you and prospective clients.
12. Check for the flexibility of the host in terms of working well in all screen sizes.
13. Consider the promotional tools offered by the host.
14. Check for availability of customizable tools.
Part 3 – The Website
⟩15. Ensure your website has ecommerce options (a cart and payment channel).
16. Check that the website incorporates SEO and other marketing options such as email.
17. Incorporate the functionality into your website.
18. Check that the website has customer support.
19. Ensure your website design is user-friendly.
⟩Part 1 – Choosing The Right Area
⟩1. Consider the proximity of the location to your home.
2. Determine the convenience of the location for you and potential clients.
3. Consider the availability of public transport in the area.
4. Check the location in terms of consumer demography to determine the proximity of your target clients in the location.
5. Check whether the location is in close proximity to your competitors (advantageous in that your business can benefit from the established customer base).
6. Determine whether the location is palatable to the brand image in terms of ambience.
7. Check the visibility of the location.
8. Check the jurisdiction’s regulations.
Part 2 – The Property
⟩9. Consider your financials to determine the affordability of the property.
10. Select a size that is conducive to your business.
11. Consider the availability of necessary facilities around the property.
12. Avoid properties that require expensive installations.
13. Check that the property has enough parking space to accommodate your clients.
14. Determine whether the zoning ordinances are compatible with your consulting business.
15. Determine whether the presence or lack thereof traffic is important to your business.
16. More traffic translates to potential customers (advantage).
17. High traffic can also mean challenges for customers.
Part 3 – Location Finances
⟩18. Consider the affordability of the rent in the region.
19. Check the tax rates in the region.
20. Evaluate incentives such as loans, tax exemptions, and credit in the area.
2. Do you have a formal email address for your business?
3. Have you purchased an errors and omissions insurance?
4. Have you created a legal entity for your business?
5. Do you have all the necessary business insurance?
6. Have you registered your business?
7. Do you have a business account?
8. Have you obtained a credit card for your business?
9. Are all the necessary licenses for your business available?
10. Do you have the required certifications for the business?
11. Do you have an employer identification and tax number?
12. Have you developed contract templates for your business?
13. Have you considered an accountant or bookkeeping service?
14. Do you have a lawyer and a banker? (if necessary)
15. Have you developed forms for client onboarding and information gathering?
16. Have you set up a scheduler/planning software or calendar to manage your time schedules?
17. Do you have an email newsletter for your press releases and invitations?
18. Have you developed a LinkedIn profile?
19. Are you leveraging social media marketing?
20. Do you have a blog to showcase your expertise?
⟩1. Make prospects care by raising their curiosity about who you are.
2. Present your elevator pitch in order to provide context.
3. Request the prospect’s permission before you proceed.
4. Determine whether the prospect is fit for your business by asking questions.
5. Identify the current problems facing the product/service in the market.
6. Clarify how you are going to solve the problem.
7. Be clear about the results you are looking to achieve.
⟩8. Focus on the target clients for your consulting business.
9. Consider the different types of clients you are targeting.
10. Adapt your questions to the persona of your target clients.
⟩11. Develop your benefits.
12. Determine the benefits in terms of increasing productivity.
13. Determine the benefits in terms of solving problems.
⟩14. Connect your benefits to pain points.
15. Establish a clear sales process.
16. Give first priority to leads that fit into the profile of your ideal customer.
17. Be ready to turn down prospects that are not a fit for your consulting business.
18. Establish strategies for contacting the key decision-makers for your leads.
19. Make it a habit of asking for referrals.
20. Establish relationships now for an opportunity to sell your consulting services later.
Selecting Appropriate Marketing Channels
⟩4. Partnerships with local media.
1. Email marketing.
2. Creating webinars.
5. Optimizing your website to market your business.
3. Pay per click advertising.
6. SEO optimization.
7. Creating and distributing eBooks to potential clients.
8. Leveraging the power of social media.
9. Partnerships with other service providers.
10. Hosting seminars and other local events.
11. Optimizing your linked profile.
12. Creating video contents to market your business.
13. Blogging about your consulting business.
14. Creating and distributing brochures and pamphlets for your business
.15. Asking for referrals from your clients.
16. Cold call potential clients.
17. Leverage the power of YouTube.
18. Do public speaking events to showcase your expertise.
19. Podcasting about your business.
21. Organic search rankings.
22. Creating lead magnets.
⟩ Build a reputation by creating value through your expertise.
10. Use co-working spaces to connect with more people.
11. Ensure you build and maintain relationships both on and offline.
12. Engage with others in your industry to grow your expertise and knowledge.
13. Request your clients and prospects for referrals.
14. Make a habit of following up on referrals.
15. Share your knowledge and skills.
16. Connect with people through emails.
17. Request for support from your network.
18. Search for referral marketing opportunities to further grow your network.
19. Respond to the challenges of others.