Body364 WordsPromotional products have been around for as long as anyone can remember. In fact, the first promotional products were used as a form of advertising in China, Mesopotamia and Ancient Rome.
However, in the modern day corporate world, promotional products are used to advertise, build brand equity, and draw attention to a company’s products and services and generally promote a company to current and prospective customers. There are many types of promotional items that can be used to advertise a company’s products and services and draw attention to the company’s products and services.
Promotional items that are distributed to current customers
First off, you have the promotional items that are distributed to current customers. This includes both free samples and actual items that can be given away as part of a promotional package. As a general rule, the higher the profile of the company, the more likely it is that a customer will get a free sample or an actual item. A promotional company could send an employee out to visit customers and hand out a promotional pen, notepad or USB to them.
Second off, promotional products that are given away to prospective customers are generally much less expensive. Potential customers are much more likely to hand over a promotional product or a promotional pen if they are already interested in the company and if it is something they can actually use. Many companies are willing to try and trade free samples or actual items to potential customers for handing over the business. A few companies will even pay the customer for handing over the business.
On the whole, promotional products are generally more effective than advertising on television or radio or doing a direct mail campaign. These types of ads are somewhat less effective if a company is not considered reputable or if a company isn’t able to deliver on the promises the promotional product makes. As an advertiser, you have to be able to assess whether or not a business can deliver on the promises of the product. You also have to be able to figure out how many people will be receiving the free product and if the product is worthwhile handing over a name and email address for a product you’re selling.