As the saying goes, “temples and corporations are like children; they need their mother to grow and guide them when they were young.” True enough, it is true that the same is true in the marketing arena. It is not up to me to lead them here or set the direction they are supposed to take; rather, it is up to my understanding of what they are like and how they behave.
Let me put it this way; my goal is not to “sell” them anything. My goal is to provide information and a way for them to make decisions that will best meet their needs and desires. To do this, I must gain trust and cooperation of my prospects, not force them to read or listen to what I have to say as my intention is not to lead them in any direction.
Success is sustained by skills
And, as mentioned, my understanding of this is different; I may know the temple, as a concept, but I am not a member. And my understanding of corporations, of how they operate, their key members, their structure, their objectives, their resources, their mission, their purpose – all of the things that make them a “company” – are different still.
My intent is to learn; to become more knowledgeable and enlightened as I help them “work their way thru” the various obstacles standing in their way to be able to make it to the promised land.
This may sound farfetched to some. They may see us as “selling” them the dream, trying to convince them to become part of the company. However, I believe this is not the case at all. I believe it is more like “working with” them until they reach the goal, until they “make it”.
When you “work” someone; help them until they reach their goal, this is what I mean when I talk about “building trust” and “building a relationship” with one of your prospects. This is not selling them an idea or product – because you haven’t convinced them that they need it. When you talk about building a relationship, it is a more spiritual work than selling them something because they don’t feel that they need it.
Building a relationship does not mean that you become their confidante; not even close. Rather, it means to help them to become a member of the company; to assist them – guide them – as to the best way to move forward (and onwards).
you help them till the success is achieved
As the saying goes, “you don’t work somebody till they succeed – you help them till the success is achieved”. To put it another way, “you don’t persuade someone till they persuade themselves.”
This is one of the reasons why there is such a thing as “Sales Success” and “Sales Failure”; to achieve the goal of helping someone progress so they can achieve the goal of having their own business.
To achieve success in building your business, you must be a spiritual person; a person who is able to help yourself and others. I know that isn’t the case for many people today, but that’s the way I’ve always been and that’s the way I’d be if I was successful in building my business.
Trust & Cooperation
The success that you want is not to be the one “who persuaded others till they persuaded themselves”; The success that you strive for, is to be the one who “built others till they built themselves”.