Almost every company wants to rank first in Google for their niche product – not only is it satisfying to win the Google ranking game, but it is also often the path to higher revenue.
This ranking game, for many of our customers, feels mysterious and discouraging. Many of them have been playing the game based on intestinal instinct and assumptions for a long time and are exhausted.
Among the owners of frustrated companies, whose search status seems to be stagnant, I noticed a few common mistakes. Here are some of the most important ones, along with solutions that you can implement with your team.
Trap no. 1: Poor Content
If you have a stack of blog posts that no one reads, ask yourself: who is your audience? What interests and concerns them? And how can my blogs satisfy these interests and concerns?
Powerful content covers relevant topics in an accessible way and is the key to improving your ranking in organic search.
Suppose your company sells contract management software and writes blogs like “The complexity of our source code.” Mixed. But: is your audience interested in the complexity of the source code? Are they coders? Or are contractors interested in how software saves them time and money in their daily work?
What is Relevant?
Your clients’ lives, goals, and pain points will determine what’s relevant. So how the hell do you realize that? In fact, it’s pretty easy: use an SEO tool to find out exactly what questions people in your industry are asking. Google apps (such as Search Console, Trends, and Analytics) are free, easy to use, and priceless .
Once you know the questions people ask, you can design content for relevant answers. No assumptions are needed, no more time spent writing poorly designed blogs.
You can even review old blogs to answer the questions you find in these keyword searches. “The complexity of our source code” can become “Saving time and money by automating contracts.”
What is Accessible?
Making content accessible to your audience means using clear language, usefulness, and detailed arguments.
These are the same criteria that search engines look for. The AI search engine has begun to take cues from human readers. So if you’ve written something useful and readable for your audience, you’re about to win search engines as well.
To truly delight search engines, create each post with at least 300 words (ideally 600-2000 words) and format it with appropriate titles and subheadings to help users navigate the page easily.
Trap no. 2: We are Waiting to be Found
If you don’t make your own horns a bit, people may never discover these fabulous resources you created for them.
Once you’ve written great, useful, and engaging content, it’s time to let the world know. The more people you interact with on your site, link to your blog posts and share with friends, the faster you will improve your business position in search engines.
Notify your followers when a new post is published. Distribute older posts from your network each time they appear relevant to the online discussion. Do not be shy! You’ve designed this content to benefit people’s lives, and you never know when a post will make someone’s day so much better.
Instead of optimizing your web presence and waiting to be found, an advertising service aimed at your business will put you in front of people who will probably appreciate you. As long as you can accurately identify your target audience, your ads are well spent. Advertising platforms have made this task easier and more efficient.
ROI through email marketing can be wild. Numerous studies have shown that it is worth about $ 38 for every $ 1 spent. Newsletters usually go to contacts whose information you have collected directly – qualified leads, recent visitors to your site, current and former customers. You know they’re interested in what you’re doing, so this is a great place to show you the latest content.
Trap no. 3: Weird Websites
All this work is needed just to get people to click on your links and visit your site. Once they finally arrive, don’t give them a reason to come back and leave. Site design and user experience (UX) are essential here.
Google notices how much time people spend on your site, especially newcomers. So check the website analysis. Do visitors leave your site without interacting or reading beyond the page they entered? This problem is commonly known as the “bounce rate”. If the rejection rate is high, you may have some UX issues to fix. Here are the main areas to consider.
The goal is to make the page load instantly for your visitors. If it takes 1 second or less, you do great. Once you have passed the 3 second interval, you have a dangerous risk of losing people before you even know what your site has to offer.
The aesthetics of design is, of course, relative. However, white space is always your friend when it comes to web design. In general, we encourage people to use a simple and spacious design – visitors are easier to navigate. And, of course, make sure that newcomers can reach the best content on the landing page in as few steps as possible.
Nearly half of the total US commercial market will be made with mobile devices this year. If your site is not optimized for mobile use, you lose sales. When you build, refine, and update your site, assume that your audience is visiting phones and tablets.
No matter how successful your website is designed and optimized, visitors will always have unique questions for their needs. Sensitivity is essential for UX. And these days, customers are very willing to take the business elsewhere if they do not receive the desired personalized service. Livechat support converts sales by guiding customers through any unforeseen pain points in the sales process.
Our colleagues at Weryon Marketing Automation happen to support live chat in a fabulous way.
Steps to SEO Success
Optimizing your search engine rankings requires attention to the various avenues of the Internet, but essentially the mission is simple: try to create valuable products and services for people, and try to let them see how your business can grow. improve life.
Maybe you’ve already messed with SEO analysis tools and found it frustrating. This is completely normal – the learning curve at first can feel really rough. But, just like learning a language, with time, experience and immersion, you can figure it out. And if the desire is to reach the end customer faster, we are always here ready for any new challenge. We are a company with many awards won for optimizing all search engines with customers around the world.
Of course, some elements of UX require external support. A web designer can do for your website in one day what could take a few weeks to learn on their own. And when visitors to your website have questions that need to be answered immediately – say, 10pm on a Friday – Weryon Group live receptionists and chat support are available to keep potential customers involved.